Case Studies
Numbers that showed up
in the P&L.
Detailed diagnoses, strategies and outcomes across skincare, fashion, supplements, beauty, electronics and home decor brands.
Skincare · 8 months
From ₹1.2Cr to ₹5.5Cr per month — with a 4x contribution margin.
Skincare Brand (₹1.2Cr → ₹5.5Cr / month)
Monthly Revenue
+358%
Contribution Margin
+18pp
Blended MER
+79%
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Fashion / Apparel · 5 months
RTO cut from 38% to 19% — unlocking ₹1.6Cr/month in trapped margin.
Fashion Brand (mid-market ethnic wear)
RTO Rate
-19pp
Prepaid Share
+39pp
Net Revenue
+46%
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Supplements · 6 months
Subscription attach: 8% → 47%. LTV up 3.2x in 6 months.
Nutrition & Supplements Brand
Sub Attach Rate
+39pp
Repeat Rate M2
+42pp
LTV
+220%
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Beauty · 7 months
Nykaa + Amazon revenue 5x — without cannibalizing D2C margin.
Beauty Brand (color cosmetics)
Marketplace Revenue
new channel
Blended MER
+48%
D2C Margin
+6pp
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Electronics · 4 months
CVR 0.9% → 2.4%. CAC dropped 42%.
Consumer Electronics Brand
CVR
+167%
CAC
-42%
AOV
+33%
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Home Decor · 5 months
Prepaid share 18% → 64%. Working capital freed for growth.
Home Decor Brand
Prepaid Share
+46pp
RTO
-16pp
Working Capital Locked
-72%
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