Case Study · Electronics
CVR 0.9% → 2.4%. CAC dropped 42%.
Consumer Electronics Brand · 4 months
Business Overview
Premium audio brand doing ₹1.8Cr/month. Traffic was fine, CVR was awful. Founders were pouring more into ads instead of fixing the store.
Problem
PDPs were spec-sheets, not stories. Trust was weak. Comparison was absent. Checkout had friction.
Diagnosis
Heatmap + session review showed 74% drop-off on PDP scroll. Below-the-fold was where the story lived.
Strategy
- 01PDP re-engineering (story-first)
- 02Trust architecture (reviews, video, warranty)
- 03Comparison modules
- 04Sticky ATC + checkout flow rebuild
- 05Post-purchase upsell
Execution
- • M1: PDP wireframes + copy
- • M2: Build + testing
- • M3: Checkout rebuild
- • M4: Post-purchase + iteration
Metrics
CVR
0.9%2.4%+167%
CAC
₹1,800₹1,050-42%
AOV
₹3,900₹5,200+33%
Monthly Revenue
₹1.8Cr₹3.6Cr+100%
MER
2.2x3.6x+64%
Key learnings
Before you buy more traffic, earn the traffic you already have.
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