Case Study · Home Decor
Prepaid share 18% → 64%. Working capital freed for growth.
Home Decor Brand · 5 months
Business Overview
Home decor brand with bulky, high-value items. COD was 82% of orders — RTO on large items was crushing.
Problem
Cash was locked in in-transit inventory. Growth was limited by capital, not demand.
Diagnosis
Prepaid incentives were absent. No urgency. No trust cues at checkout. WhatsApp confirmation was missing.
Strategy
- 01Prepaid discount + free-shipping stack
- 02Trust architecture on PDP + checkout
- 03WhatsApp confirmation + preview
- 04Delivery ETAs with real-time updates
- 05Address verification
Execution
- • M1–2: Prepaid engine + PDP updates
- • M3–4: WhatsApp ops layer
- • M5: Optimization + expansion
Metrics
Prepaid Share
18%64%+46pp
RTO
27%11%-16pp
Working Capital Locked
₹85L₹24L-72%
Net Contribution
₹12L/mo₹38L/mo+217%
Monthly Revenue
₹2.1Cr₹3.4Cr+62%
Key learnings
Cash flow is the silent killer. Fix payment mix before you scale spend.
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